The album cover, which in musician language is called “the visual“, is the first line of communication with the consumer or buyer if you prefer. This step is not to be taken lightly because it will be one of the strengths that will determine the success of the album !
Clearly, it has been proven that it is this first step that will sell the most records to the singer or musician concerned.
Nice cover = more sales… that’s for sure !
Then the story of this cover will be intimately linked. Which is why, when and how he made this cover. Is he telling a story through this cover ? Is he just expressing an emotion of the moment ? Or does he reveal or show a fantasy with his cover ?
There are many responses that are usually in the album when you press “PLAY”.
For my part, I have made more than ten albums with the different visuals that I will try to explain to you the history and the meaning below.
I would first like to thank my friend Ludovic LOISEAU, who had the idea for this article. We were drinking a beer on the terrace as I explained to him why I had made the visual for the single “MACRONIAVIRUS“. It turns out that he loved the story and suddenly he said to me : “now that I know that, I’m going to listen to the track again… but you should talk about it on your Blog because it’s really interesting to dive into the thought of an artist when he creates his project !”
Here is the story of the visuals of my albums which made me happy, sad, rebellious, anxious, nasty, vengeful, human… all in one !!!